In this inspiring episode of Founder Voices, I sit down with Cristina Cruz—sustainable tourism pioneer and founder of Off U Go!. Cristina has led groundbreaking hospitality projects, from Portugal’s first sustainable hotel, Inspira Liberdade (2010), to the award-winning Belo Monte eco-lodge in São Tomé e Príncipe. Her work blends environmental stewardship with community empowerment, proving that tourism can be both profitable and purposeful.

Now based in London, Cristina advises hospitality businesses on embedding sustainability into their strategy while connecting travellers to experiences that positively impact local communities and protect cultural heritage.

This conversation was recorded on Saturday, 28 June 2025.