Founder Voices (Episode 5): Cristina Ruiz, sustainability strategist and humanitarian consultant

In this thought-provoking and globally focused conversation, Cristina Ruiz shares her journey across the worlds of international development, social innovation, and systems change. Drawing on her deep experience in Europe, Africa, and Latin America, Cristina unpacks the realities of driving impact across borders—and why centring equity, collaboration, and local voice is essential.

We explore what it means to challenge traditional power structures, design for inclusion, and reimagine global value chains through a feminist and decolonial lens. Cristina reflects on the pivotal moments that shaped her work, the lessons she's still learning, and the role of connection in creating lasting change.

This episode was recorded on Saturday, 28 June 2025